Motorcycles and scooters play a key role in transportation systems throughout much of the world. Economical to own, maintain and use, easily navigated through tight and winding roads, a breeze to park and flat-out fun to ride, they are primary conveyances in Asia and large segments of Europe.

Each of us may have different definitions of what constitutes a “hot rod,” but we all know one when we see it.

During the last SEMA Show, 14,879 buyers went into the Las Vegas Convention Center to see the latest innovations in the hot-rod market. More than 70 exhibitors set-up booths in the Hot Rod Alley section, registering 90 products in the New Products Showcase.  

Helping customers with a passion for all things hot rod, created the specialty-equipment industry. The creativity, obsession and power that enthusiasts pour into every project requires continual investment in the newest technology and build techniques.

The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry.

Trade show participation can be one of the most effective ways to introduce new customers to your products or services as well as to update current clients about innovations.

SEMA Show attendees visit the Business Services section of the Las Vegas Convention Center searching for tools to tune-up their day-to-day operations.

At the 2009 SEMA Show, 10,603 buyers filled the aisles looking for the latest mobile-electronics products and innovations.

Every modern vehicle is dependent upon electronics. From the engine’s ignition to sound systems, from safety sensors to climate controls, electronics have become integral to how vehicles operate and how their drivers perceive the on-road experience.

SEMA News recently had the chance to catch up with long-time manufacturer and ProPledge participant Check Corporation. We spoke with Brian Champa, the company’s national sales manager, to learn a little more about its products and about ProPledge program benefits the business has realized over the years.